© 2016 By Carl Larson

Many images courtesy of bikeportland.org. Thanks Jonathan!


product testing, viral marketing

The German carsharing company car2go needed someone to test their prototype bike rack and nobody else at work really wanted to do it. I jumped at the opportunity and roped my friends into the project. Bike racks usually work well with conventional "diamond frame" bikes but some struggle to accomodate modern mountain bikes, step-through frames, and unusual bikes. Knowing this, I recruited the strangest bikes I could find and lashed them to that car2go. For fun, I shared the tests via Instagram. The pennyfarthing picture went viral but I thought the most impressive load was the triple-stack, tandem, cargotall (read: enormous, weird bike). The rack performed incredibly well and the company appreciated the social media boost.


I don't know why I'm the person who always gets the odd little jobs at work, but I like it.