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Shop Beers
event production, marketing, outreach
"Would you like a beer while you shop?" is a question that doesn't get asked frequently enough. With help from Base Camp Brewing Company I sought to remedy that situation while addressing two other issues. 1) Our advocacy organization needed new supporters and 2) bike shop staff weren't well-informed about the value of our organization. I made a logo, stenciled it on an old cooler, secured a generous beer sponsor (who gave us saddle covers, too!), called some bike shops, and a summer of "Shop Beers" was born.
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